Micah Anderson
About Micah Anderson
Micah Anderson is the Editor of OffRoadXtreme.com and a co-founding partner at The Jump Champs. With a background in motorsports marketing and graphic design, he has extensive experience in media creation and distribution.
Current Role at Power Automedia
Micah Anderson serves as the Editor of OffRoadXtreme.com at Power Automedia, a position he has held since 2021. In this role, he is responsible for overseeing content creation and editorial direction, focusing on the off-road and motorsports niche. His work involves collaborating with various stakeholders in the industry to produce engaging articles and multimedia content that appeals to enthusiasts.
Previous Experience in Motorsports Marketing
Prior to his current role, Micah Anderson worked as a Motorsports Marketing Associate at Lucas Oil Products from 2010 to 2012. His responsibilities included developing marketing strategies and promoting motorsports events. He also served as Team Manager and Marketing Director at FiberwerX Racing for a combined total of 24 years, where he managed team operations and marketing initiatives.
Education and Expertise in Multimedia Communications
Micah Anderson earned a Bachelor of Science (B.S.) in Multi-Media Communications from The Art Institute of California - San Diego, completing his studies from 2001 to 2004. His education provided a foundation in digital media, which he has applied throughout his career in various roles, including graphic design and marketing.
Entrepreneurial Ventures and Brand Management
Since 2015, Micah Anderson has been a Co-Founding Partner and Brand Manager at The Jump Champs, based in Southern California. In this capacity, he focuses on brand development and marketing strategies, leveraging his extensive background in motorsports and action sports to enhance the brand's visibility and engagement within the target market.
Skills in Digital Media and Marketing
Micah Anderson possesses a strong skill set in digital media, including high-end photography and videography. He has experience in creating and distributing diverse media types, such as press kits and themed vehicles. His expertise extends to developing marketing efforts, including web and email campaigns, press releases, and editorial features, making him a valuable asset in the marketing landscape.