Alex Zamora
About Alex Zamora
Alex Zamora serves as the Head of CRO at Power Digital Marketing, where he applies his expertise in neuromarketing to enhance consumer engagement. With a background in the US Navy and extensive experience in growth strategies, he manages numerous conversion rate optimization experiments and supports leading e-commerce brands.
Work at Power Digital Marketing
Alex Zamora serves as the Head of Conversion Rate Optimization (CRO) at Power Digital Marketing, a role he has held since 2023. In this position, he oversees nearly 500 conversion rate optimization experiments each month. His responsibilities include developing and implementing effective digital strategies to enhance consumer engagement and drive growth for various clients.
Previous Experience in the US Navy
Before entering the marketing field, Alex Zamora served in the US Navy as an Electronic Technician from 2013 to 2017. This four-year experience provided him with a strong technical foundation and problem-solving skills, which he later applied in his marketing career.
Education and Expertise
Alex Zamora studied at Miami Dade College, where he earned an Associate of Arts in Computer Science from 2017 to 2019 and a Bachelor's degree in Data Analytics from 2017 to 2020. His educational background supports his expertise in neuromarketing, which combines marketing strategies with psychological insights to optimize consumer engagement.
Leadership Roles at Endrock Growth & Analytics
At Endrock Growth & Analytics, Alex Zamora held multiple leadership positions. He served as the Chief Executive Officer for four months in 2023 and as the Head of Growth from 2019 to 2023. In these roles, he managed growth strategies for various clients and contributed to the company's overall success.
Achievements in Business Development
Alex Zamora holds a Business Development/Intelligence Professional Certification, which enhances his technical and business skillset. He has managed growth for top e-commerce brands, including Trueclassictees.com, Analuisa.com, and Bluebottlecoffee.com. Additionally, he co-founded an SEO agency that nearly reached seven figures in revenue within the first six months of operation.