Alexa Maltzer (Engelhart)
About Alexa Maltzer (Engelhart)
Alexa Maltzer (Engelhart) serves as the Vice President of Client Strategy at Power Digital Marketing, where she has worked since 2021. With a background in digital marketing and content strategy, she has held various roles within the company and has contributed to the development of innovative marketing initiatives.
Current Role at Power Digital Marketing
Alexa Maltzer serves as the Vice President of Client Strategy at Power Digital Marketing, a position she has held since 2021. In this role, she is responsible for developing and implementing strategic digital marketing initiatives that cater to e-commerce, lead generation, and B2B companies on a global scale. Her work focuses on understanding the complexities of the digital landscape to build effective digital strategies.
Previous Experience at Power Digital Marketing
Prior to her current role, Alexa Maltzer held multiple positions at Power Digital Marketing. She worked as a Senior Content Marketing Strategist from 2016 to 2019, followed by a role as Director of Content & Email Strategy from 2019 to 2021. In these positions, she contributed to various marketing strategies and initiatives that supported the company's growth and client engagement.
Early Career Background
Before joining Power Digital Marketing, Alexa Maltzer gained experience in the marketing field through various roles. She worked as a Marketing Administrator at Chatmeter for four months in 2015 and as a Digital Marketing Intern at Digital Operative Inc. for two months in the same year. Additionally, she interned at Allied Integrated Marketing, focusing on publicity and promotions for Lionsgate Entertainment from 2014 to 2015.
Education and Academic Background
Alexa Maltzer earned her Bachelor of Science (B.S.) degree in Integrated Marketing Communications from San Diego State University, completing her studies from 2012 to 2016. This educational background provided her with foundational knowledge and skills that she has applied throughout her marketing career.
Contributions to Digital Marketing Strategies
In her roles, Alexa Maltzer has developed and implemented strategic digital marketing initiatives tailored for various sectors. She has contributed to the creation and utilization of Nova, a proprietary growth engine that employs adaptive intelligence to enhance client strategies. Her focus on building effective digital strategies has been instrumental in addressing the complexities of the digital marketing landscape.