Allison Eckel
About Allison Eckel
Allison Eckel is an Account Director at Power Digital Marketing, where she has worked since 2024. She has a background in digital marketing and public relations, with previous roles at NBCUniversal Media and various positions at Power Digital Marketing, showcasing her expertise in campaign strategy and data-driven marketing.
Work at Power Digital Marketing
Allison Eckel currently serves as an Account Director at Power Digital Marketing, a position she has held since 2024. Prior to this role, she worked in various capacities within the company, including Senior Account Manager for Fashion Performance Marketing from 2023 to 2024, and Account Manager for Fashion Performance Marketing from 2022 to 2023. She also held the position of Paid Social Account Manager and Paid Social Strategist in 2022 and 2021, respectively. Her tenure at Power Digital Marketing reflects her progression and expertise in digital marketing strategies.
Education and Expertise
Allison Eckel earned a Bachelor of Arts in Strategic Communications and Public Relations from Temple University, where she studied from 2016 to 2020. She also spent 11 months studying at Temple University Rome in 2019. Her educational background provides a strong foundation for her career in marketing and public relations, allowing her to integrate data analysis with creative marketing strategies effectively.
Background
Allison Eckel has a diverse background in marketing and public relations, having held various internships and roles in the industry. She began her career with internships at Allen & Gerritsen, Aloysius Butler & Clark, and Tierney, where she gained experience in public relations. Additionally, she worked as a Digital Marketing Coordinator at both Power Digital Marketing and Social Method. Her early experiences laid the groundwork for her current roles in account management and strategy.
Achievements
Allison Eckel has a proven track record of executing strategic full-funnel marketing initiatives for notable fashion brands. Her ability to merge creative thinking with data analysis has led to measurable results in her campaigns. She actively seeks to learn new skills to adapt to evolving technologies and information-sharing methods, demonstrating her commitment to professional growth and client success.