Amy Bello
About Amy Bello
Amy Bello serves as a Senior Performance Analyst for Email at Power Digital Marketing, where she has worked since 2021. With a background in digital marketing management and a focus on enhancing customer experience, she specializes in scaling e-commerce businesses through various digital marketing techniques.
Work at Power Digital Marketing
Amy Bello has been serving as a Senior Performance Analyst, Email at Power Digital Marketing since 2021. In this role, she focuses on optimizing email marketing campaigns to enhance performance metrics. Her responsibilities include analyzing data to inform strategy and improve customer engagement through targeted email communications.
Previous Experience in Digital Marketing
Prior to her current position, Amy Bello worked as a Digital Marketing Manager at EO Products from 2019 to 2021. In this role, she managed digital marketing strategies and initiatives. She also held two positions at Stikwood, first as a Marketing Coordinator from 2014 to 2015 and then as a Marketing Manager from 2015 to 2019, where she developed and implemented marketing plans.
Education and Expertise
Amy Bello earned a Bachelor of Arts in Communication from California State University-Sacramento, completing her studies from 2012 to 2014. She specializes in scaling direct-to-consumer e-commerce businesses through various digital marketing techniques. Her expertise encompasses areas such as Search Engine Marketing, Search Engine Optimization, pay-per-click advertising, and email marketing.
Marketing Skills and Strategies
Amy incorporates influencer marketing and copywriting into her marketing strategies. She utilizes Google Analytics to develop data-driven marketing approaches. Her focus is on enhancing customer experience through innovative marketing strategies, ensuring that campaigns are not only effective but also resonate with target audiences.
Early Career in Marketing
Amy Bello began her career as a Marketing Associate at Associated Students, Inc. - Sacramento State, where she worked from 2013 to 2014. This role provided her with foundational experience in marketing, which she built upon in subsequent positions within the industry.