Ashly Brown Macelli
About Ashly Brown Macelli
Ashly Brown Macelli is an Associate Director of Social, Influencer at Power Digital Marketing, where she has worked since 2024. With a background in influencer marketing, she has managed campaigns for various brands, including beauty, wellness, and food sectors.
Work at Power Digital Marketing
Ashly Brown Macelli currently serves as the Associate Director of Social, Influencer at Power Digital Marketing, a position she has held since 2024. Prior to this role, she worked as a Senior Influencer Marketing Strategist at the same company starting in 2021. In her capacity, she has developed and executed influencer marketing strategies, focusing on various brands and industries. Her work includes managing social and influencer campaigns for clients such as Rancho La Gloria, Dough Ball Whiskey, and Grown Alchemist.
Previous Experience at Narrative
Before joining Power Digital Marketing, Ashly Brown Macelli worked at Narrative from 2017 to 2021. During her tenure, she held multiple roles, including Talent Coordinator, Junior Manager, Influencer Talent Manager, and Senior Influencer Marketing Manager. Over the course of four years, she gained extensive experience in influencer marketing, managing talent and campaigns for various brands.
Education and Expertise
Ashly Brown Macelli earned her Bachelor of Arts in Communications and Public Relations from Southern Methodist University, where she studied from 2012 to 2016. Her educational background has equipped her with the skills necessary for effective communication and marketing strategies. She also attended Francis W. Parker School from 2002 to 2012, laying the foundation for her academic and professional journey.
Involvement in Influencer Marketing
Ashly Brown Macelli has been actively involved in influencer marketing strategies for various sectors, particularly in beauty and wellness. She has worked with brands like Erno Laszlo and Four Sigmatic, contributing to their marketing efforts. Additionally, she has managed campaigns for food and nutrition brands such as NuTrail and Bob's Red Mill, as well as travel and lifestyle brand CALPAK.
Experience with Consumer Goods and Lifestyle Brands
Throughout her career, Ashly Brown Macelli has gained experience working with a diverse range of consumer goods and lifestyle brands. Notable brands she has collaborated with include BarkBox and Hippeas. Her expertise in managing influencer marketing campaigns has allowed her to effectively promote these brands within their respective markets.