Caleb Matthias
About Caleb Matthias
Caleb Matthias serves as the CRO Lead at Power Digital Marketing in Las Vegas, Nevada, where he has worked since 2022. With a background in email and SMS marketing, as well as experience in Salesforce administration, he specializes in conversion rate optimization and collaborates with cross-functional teams to enhance website performance.
Work at Power Digital Marketing
Caleb Matthias serves as the CRO Lead at Power Digital Marketing, a position he has held since 2022. In this role, he focuses on enhancing conversion rates through strategic website changes. He collaborates with cross-functional teams, including marketing and design, to implement these changes effectively. His work involves ideating and executing numerous conversion rate optimization experiments, contributing to the company's overall digital marketing strategy.
Previous Experience at ATTN Agency
Before joining Power Digital Marketing, Caleb Matthias worked at ATTN Agency as a Senior Email & SMS Marketing Specialist from 2021 to 2022. In this role, he specialized in email and SMS marketing strategies, enhancing customer engagement and retention. His experience at ATTN Agency equipped him with valuable insights into digital marketing and customer communication.
Background in Salesforce Administration
Caleb Matthias has prior experience as a Salesforce Administrator at Arciterra Group, LLC, where he worked from 2017 to 2018. This role involved managing Salesforce systems and supporting sales operations, providing him with a strong foundation in customer relationship management and data analysis.
Education and Expertise
Caleb Matthias studied Computer Science at Ivy Tech Community College Fort Wayne & Warsaw, where he earned an Associate of Science degree from 2018 to 2020. His educational background has equipped him with technical skills that he applies in his current role, particularly in website analysis using tools like Google Analytics, heat maps, and user recordings.
Interests and Industry Engagement
In addition to his professional work, Caleb Matthias is an amateur musician and a powersport enthusiast. He actively engages with the industry by attending events and participating in online forums, which helps him stay updated with the latest trends and best practices in digital marketing and conversion optimization.