Carissa Ly
About Carissa Ly
Carissa Ly is the CRO Growth Lead at Power Digital Marketing, where she has worked since 2024. She has a background in conversion rate optimization and data science, with experience in various roles within the digital marketing sector.
Current Role at Power Digital Marketing
Carissa Ly serves as the CRO Growth Lead at Power Digital Marketing, a position she has held since 2024. In this role, she focuses on leading A/B test projects aimed at enhancing user experience and increasing conversion rates. Her work is conducted remotely from San Diego, California, where she collaborates with various teams to implement effective conversion rate optimization strategies.
Previous Experience in Digital Marketing
Prior to her current role, Carissa Ly held multiple positions at Power Digital Marketing, including CRO Strategist and SEO Intern. She worked as a CRO Strategist from 2023 to 2024, where she contributed to optimizing conversion strategies. Additionally, she gained experience as an Outreach Intern at Building Blocks for Kids and as a CRO Associate at DEPT® from 2022 to 2023, focusing on enhancing user engagement and conversion metrics.
Education and Expertise
Carissa Ly studied at the University of California, Berkeley, where she earned a degree in Economics with a focus on Data Science. She also graduated from The Preuss School UC San Diego with a High School Diploma. Her educational background equips her with the analytical skills necessary for driving baseline conversion rates across various sectors, including DTC, eCommerce, Lead Generation, and B2B.
Background in Marketing and Outreach
In addition to her roles in digital marketing, Carissa has experience in outreach and marketing through her involvement with organizations such as the Business Careers in Entertainment Club (BCEC) and Blue & Gold Yearbook. As a General Committee Member for BCEC in 2020, she contributed to networking and professional development initiatives. Her work with the Blue & Gold Yearbook involved marketing efforts to promote the yearbook within the Berkeley community.
Personal Interests
In her personal time, Carissa Ly enjoys working on crocheting projects. This hobby reflects her creative side and provides a balance to her professional pursuits in digital marketing and conversion optimization.