Casey Novak
About Casey Novak
Casey Novak serves as the Director of Owned Product Strategy and Chief Revenue Officer at Power Digital Marketing, where he has worked since 2023. Previously, he held various leadership roles in operations and client services across multiple marketing firms and has collaborated with notable clients such as Netflix and Fiskars.
Work at Power Digital Marketing
Casey Novak has been employed at Power Digital Marketing since 2021. Initially serving as the Director of Performance Marketing for three years, he transitioned to the role of Director of Owned Product Strategy & CRO in 2023. In these positions, he has contributed to the company's strategic initiatives and performance marketing efforts while based in San Diego, California.
Previous Experience in Marketing and Business Development
Prior to his current role, Casey Novak held several significant positions in the marketing field. He worked at NextLeft as Vice President of Operations & Business Development for four months in 2020. He also served as Vice President of Client Services at NextLeft from 2016 to 2020. His earlier roles include positions at Geary LSF, where he was a Senior Account Executive and Account Supervisor, and at Geary SEO as an Account Executive and Sales Coordinator.
Educational Background
Casey Novak's educational journey includes a Bachelor of Arts in Communication from San Diego State University, where he studied Advertising, Marketing, Graphic Design, and French from 2002 to 2007. He also participated in study abroad programs at the University of London in 2005, Université Sorbonne Nouvelle in 2004, and the University of Hawaii at Manoa in 2006.
Client Engagement and Expertise
Throughout his career, Casey Novak has worked with a diverse range of clients, including well-known brands such as Fiskars, United Van Lines, and Netflix. He has also engaged with multi-million dollar e-commerce sites like Backcountry.com and HockeyMonkey.com. His expertise encompasses digital marketing, growth marketing, customer acquisition, content strategy, and strategic planning.
Personal Interests and Values
In his personal time, Casey Novak enjoys planning ambitious home projects and shopping for home decor. He values being in beautiful spaces, whether indoors or outdoors, and appreciates spending time in nature, particularly in the mountains and on the beach. He emphasizes earning the trust of colleagues and clients through resourcefulness and inquisitiveness.