Chad Rader, MBA
About Chad Rader, MBA
Chad Rader, MBA, serves as Group Director at Power Digital Marketing, where he oversees a significant portfolio of clients and maintains high retention rates. He has held various leadership roles in marketing and analytics across multiple organizations, including Gannett and Indianapolis Motor Speedway.
Current Role at Power Digital Marketing
Chad Rader currently serves as Group Director at Power Digital Marketing, a position he has held since 2022. In this role, he is responsible for overseeing a portfolio of clients with combined media budgets exceeding $50 million annually. He maintains a Gross Revenue Retention (GRR) rate of over 95% and a Net Revenue Retention (NRR) rate of over 100% within his direct portfolio. Chad also hosts quarterly one-on-one check-ins with client C-level and executive decision-makers to gauge sentiment and solicit feedback.
Previous Experience in Digital Marketing
Chad Rader has extensive experience in digital marketing, having worked in various roles across multiple organizations. He was the Managing Director of Performance Marketing at Power Digital Marketing from 2021 to 2022. Prior to that, he held several positions at Gannett | USA TODAY NETWORK, including Senior Director of Marketing & Analytics and Vice President of Client Success. His earlier roles include Director of Marketing and Online Analytics at HCC Medical Insurance Services and New Media Manager at Indianapolis Motor Speedway.
Educational Background
Chad Rader earned his Master of Business Administration (MBA) from Syracuse University - Martin J. Whitman School of Management, where he studied Business Data and Analytics from 2016 to 2018. He also holds a Bachelor of Science degree in Computer Graphics Technology and Marketing/Advertising from Purdue University, which he completed from 1997 to 2000.
Achievements in Marketing and Analytics
Throughout his career, Chad Rader has played a key role in achieving multiple awards for landmark technologies in live streaming, mobile, and web platforms while working in the New Media and Digital Marketing division at IndyCar Series. He has led the development of go-to-market strategies for clients with annual revenues ranging from $5 million to over $500 million, demonstrating his expertise in client solutions and marketing strategies.
Career Progression and Roles
Chad Rader's career spans over two decades, beginning with his role as Manager of Brand & Creative at ExactTarget from 2000 to 2003. He then transitioned to various positions, including Senior Manager of Marketing & Activation at Indianapolis Motor Speedway and Director of Design Solutions at Quest Information Systems. His diverse experience across different sectors has contributed to his comprehensive understanding of marketing and analytics.