Charissa Roberts
About Charissa Roberts
Charissa Roberts is an Account Director at Power Digital Marketing, where she has worked since 2022. She specializes in cross-channel marketing strategies and has a background in various marketing roles, including account management and coordination.
Work at Power Digital Marketing
Charissa Roberts has been serving as an Account Director at Power Digital Marketing since 2022. In this role, she specializes in cross-channel marketing strategies, focusing on areas such as SEO, PPC advertising, and social media strategy. Prior to her current position, she worked as a Senior Account Manager for eight months in 2022 and as an Account Manager from 2020 to 2022. Her responsibilities include conducting due diligence audits and conversion rate optimization (CRO), as well as engaging in creative services and website development projects to support client growth.
Education and Expertise
Charissa Roberts holds a Bachelor’s Degree in Business Administration from Oregon State University, where she studied from 2016 to 2019. She also completed her General Studies at Central Oregon Community College from 2011 to 2014. Her educational background has equipped her with the skills necessary to excel in marketing and account management. Roberts has developed expertise in cross-channel marketing strategies and utilizes Nova, a proprietary growth engine, to enhance client business potential.
Background
Charissa Roberts has a diverse professional background that includes various roles in marketing and account management. She began her career as a Medical Receptionist at Rebound Physical Therapy in Oregon from 2013 to 2014. Subsequently, she worked at KIDS Center in Bend, Oregon, where she served as a Marketing and Development Coordinator from 2015 to 2019 and as a Front Office Coordinator and Volunteer Coordinator from 2014 to 2015. Roberts also gained experience at The Coast Creative, where she worked as an Account Coordinator and Account Manager in 2019 and 2020.
Achievements
Throughout her career, Charissa Roberts has contributed to various projects aimed at enhancing client growth and business potential. At Power Digital Marketing, she has been involved in creative services and website development initiatives. Her role in conducting due diligence audits and conversion rate optimization (CRO) demonstrates her commitment to improving marketing effectiveness. Roberts' experience in cross-channel marketing strategies further highlights her capability in driving successful outcomes for clients.