Coco Xu
About Coco Xu
Coco Xu is an On-Page SEO Intern at Power Digital Marketing in New York, where she has worked since 2021. She holds a Bachelor of Science from New York University and has experience optimizing websites for notable clients.
Work at Power Digital Marketing
Coco Xu has been serving as an On-Page SEO Intern at Power Digital Marketing since 2021. In this role, she focuses on optimizing website content and improving search engine rankings for various clients. Her responsibilities include devising SEO strategies and utilizing tools such as Market Muse and SEM Rush for keyword research. Coco collaborates with other SEO specialists to enhance overall strategies, ensuring a comprehensive approach to digital marketing.
Education and Expertise
Coco Xu holds a Bachelor of Science degree in Media, Culture and Communications with a minor in Business of Media, Entertainment, and Technology from New York University, where she studied from 2019 to 2023. Additionally, she earned a Licensed Digital Marketing Master from the International Institute of Digital Marketing in 2021. Her educational background equips her with a solid foundation in both media studies and digital marketing.
Background
Coco Xu began her career as a Sales Professional at Tiffany & Co. in Auckland, New Zealand, where she worked for three months in 2020. This experience provided her with valuable skills in customer service and sales before transitioning to her current role in digital marketing. She completed her International Baccalaureate Diploma at Saint Kentigern from 2014 to 2019, which further prepared her for her higher education and professional endeavors.
Achievements in SEO
During her internship at Power Digital Marketing, Coco Xu has optimized website copies for notable clients, including Zola, Honest Co, and SideCare Health. She has independently developed SEO strategies aimed at improving client website rankings. Coco has also gained proficiency in using Google Analytics and Google Webmaster Tools, which she employs for competitive analysis and to enhance her SEO efforts.