Dani Powell
About Dani Powell
Dani Powell serves as the Vice President of Performance Marketing at Power Digital Marketing, where she has worked since 2022. With over a decade of experience in digital marketing, she has held various roles in the industry, including managing director and director of performance marketing at the same company.
Current Role at Power Digital Marketing
Dani Powell serves as the Vice President of Performance Marketing at Power Digital Marketing, a position she has held since 2022. In this role, she leads teams to implement multi-channel organic and paid digital marketing strategies tailored for B2C and eCommerce brands. Dani's expertise includes optimizing content for SEO and utilizing customer insights and first-party data to inform targeting, messaging, and segmentation strategies.
Previous Experience in Performance Marketing
Dani Powell has extensive experience in performance marketing, having worked at Power Digital Marketing in various roles since 2017. She progressed from Paid Social Account Manager to Director of Performance Marketing, Managing Director of Performance Marketing, and now Vice President. Her prior roles involved executing digital marketing strategies and managing client relationships, contributing to agency client retention and revenue growth.
Background in Digital Marketing and Media
Dani Powell's career in digital marketing began with her role as a Social Media Specialist at Beachbody, where she worked on campaigns for popular fitness programs. She also held positions at Viacom as an Executive Assistant and intern, gaining insights into media production and development. Her diverse background includes experience in digital production coordination and brand ambassadorship, further enhancing her marketing acumen.
Education and Qualifications
Dani Powell earned a Bachelor of Fine Arts (BFA) degree from Chapman University, where she studied TV Production and Broadcast Journalism with a minor in Advertising. This educational background provided her with foundational skills in media and marketing, which she has applied throughout her career in various marketing roles.
Achievements and Recognitions
Throughout her career, Dani Powell has received multiple recognitions for her performance at Power Digital Marketing, including being named Top Account Director in Q1 and Q3 of both 2020 and 2021. She was also awarded MVP of the Quarter in Q3 of 2020. Her proficiency in analytics tools such as Shopify Analytics, Google Analytics, and her certification in HubSpot further underscore her expertise in the field.