Emily Pe Gan
About Emily Pe Gan
Emily Pe Gan is a Paid Media Director with extensive experience in digital advertising, having held positions at various companies including Dealer.com, ROI·DNA, and Power Digital Marketing. She has a background in marketing and holds a Bachelor of Science degree in Business Administration with a focus on Marketing from California State University, Fresno.
Current Role at Power Digital Marketing
Emily Pe Gan serves as the Paid Media Director at Power Digital Marketing, a position she has held since 2022. In this role, she oversees the development and execution of paid media strategies, ensuring alignment with client objectives. Her responsibilities include managing campaigns, analyzing performance metrics, and optimizing advertising spend to achieve maximum ROI.
Previous Experience in Digital Advertising
Prior to her current role, Emily Pe Gan worked in various capacities within the digital advertising sector. She was the Paid Media Associate Director at Power Digital Marketing from 2021 to 2022. Before that, she served as Sr. Manager of Digital Advertising Services at ROI·DNA from 2018 to 2021, and as SEM Program Manager at DWA from 2016 to 2017. Her experience spans multiple organizations and roles, contributing to her expertise in paid media.
Educational Background
Emily Pe Gan graduated with a Bachelor of Science degree in Business Administration with a focus on Marketing from California State University, Fresno, completing her studies from 2003 to 2007. She also attended Mira Costa High School, where she earned her diploma from 1999 to 2003. Her educational background provides a foundation for her career in digital marketing.
Career Timeline and Roles
Emily Pe Gan has held several positions throughout her career in digital marketing. She began as an SEM Specialist at TUI Travel PLC from 2013 to 2014, followed by roles at TripAdvisor as an Account Management Operations Analyst from 2011 to 2013. She transitioned to Dealer.com as an Advertising Performance Specialist from 2014 to 2016, and then to ROI·DNA, where she held multiple roles, including Associate Director and Sr. Manager. Her career reflects a progressive trajectory in the digital advertising field.