Hanna Lane
About Hanna Lane
Hanna Lane serves as the Group Director of Fashion at Power Digital Marketing, where she has utilized her creative and data-driven strategies to enhance client performance. With a background that includes key roles at CRAFT and Shark Communications, she has established herself as a leader in navigating the complexities of the fashion industry.
Current Role at Power Digital Marketing
Hanna Lane serves as the Group Director of Fashion at Power Digital Marketing, a position she has held since 2024. In this role, she oversees fashion-related accounts and strategies, leveraging her extensive experience in the industry. Lane has been instrumental in guiding clients through the complexities of the fashion landscape, particularly in adapting to evolving consumer behaviors and market conditions.
Previous Experience at Power Digital Marketing
Before her current role, Hanna Lane worked at Power Digital Marketing in various capacities. She was the Senior Account Director for Fashion from 2023 to 2024 and the Account Director for Fashion from 2022 to 2023. During her tenure, she played a key role in developing strategies to address challenges posed by data restrictions following the iOS14 update, contributing to the success of her clients.
Career Background at CRAFT
Hanna Lane's career includes significant experience at CRAFT, where she held multiple positions. She served as a Senior Account Manager from 2019 to 2020 and as an Account Manager from 2018 to 2019. Additionally, she was the Associate Director from 2020 to 2021. Her work at CRAFT focused on delivering strategic solutions for clients in the fashion sector, enhancing their market presence.
Educational Background
Hanna Lane earned her Bachelor of Arts (B.A.) in English Language and Literature from the University of New Hampshire, where she studied from 2011 to 2014. Prior to this, she attended Phillips Exeter Academy from 2006 to 2010. Her educational background has contributed to her strong communication skills and understanding of narrative in marketing.
Achievements in Fashion Marketing
Hanna Lane has achieved notable success in the fashion marketing sector. She is recognized for her creative and data-driven strategic approach, which has led to record-breaking performance in revenue and efficiency for her clients. Lane has cultivated partnerships with both legacy fashion houses and emerging brands, demonstrating her ability to navigate the complexities of the industry while staying ahead of trends.