Isabelle Katz
About Isabelle Katz
Isabelle Katz serves as the Director of TikTok at Power Digital Marketing, a position she has held since 2024. She has a background in digital marketing and communications, having previously worked in various roles at Power Digital Marketing and L'Oréal.
Current Role at Power Digital Marketing
Isabelle Katz serves as the Director of TikTok at Power Digital Marketing. She has held this position since 2024, overseeing TikTok strategies and initiatives for the company. Her role involves leading a team focused on maximizing the platform's potential for client campaigns.
Previous Experience at Power Digital Marketing
Before her current role, Isabelle Katz worked at Power Digital Marketing as the Associate Director of TikTok from 2022 to 2024. In this capacity, she contributed to the development and execution of paid TikTok campaigns. Prior to that, she served as a TikTok Strategist, Paid, from 2021 to 2022, where she focused on creating effective strategies for client engagement on the platform.
Experience at L'Oréal
Isabelle Katz worked at L'Oréal as an Associate in Integrated Communications from 2019 to 2020. During her tenure in New York, she was involved in various communication initiatives that supported the brand's marketing efforts.
Apprenticeship at LAB SERIES Skincare
In 2018, Isabelle Katz completed a two-month apprenticeship at LAB SERIES Skincare for Men, part of Estée Lauder. This role provided her with hands-on experience in the skincare industry, contributing to her understanding of brand communication and marketing.
Education at Boston University
Isabelle Katz earned her Bachelor's Degree from Boston University. Her education provided her with a foundation in communication and marketing, which has been instrumental in her career development.