Juan Carcelen Martinez
About Juan Carcelen Martinez
Juan Carcelen Martinez serves as the CRO Lead at Power Digital Marketing, leveraging his background in engineering and marketing to develop data-driven growth strategies. He has held various roles across multiple companies and locations, including positions in the United States and Ecuador.
Work at Power Digital Marketing
Juan Carcelen Martinez currently serves as the CRO Lead at Power Digital Marketing, a position he has held since 2024. He operates remotely from Medellín, Antioquia, Colombia. In this role, he focuses on optimizing conversion rates and developing strategies to enhance client performance. His expertise in data analytics plays a crucial role in driving growth strategies for various brands.
Previous Experience in Growth and Marketing
Before joining Power Digital Marketing, Juan worked as the Growth Lead at Endrock Growth & Analytics from 2022 to 2024. His responsibilities included developing growth strategies and utilizing data analytics to solve complex business challenges. He has also held positions such as Marketing Manager at Infinity Media and Marketing Ops Engineer at Crowdbotics, where he contributed to marketing operations and strategy.
Educational Background in Engineering
Juan Carcelen Martinez earned a Bachelor of Science in Petroleum and Natural Gas Engineering from Penn State University, completing his studies from 2014 to 2018. His educational background provides him with a strong technical foundation, which he combines with his marketing expertise to create effective business strategies.
Diverse Work Experience
Juan has a diverse work history that spans various roles and geographic locations. He has worked in Ecuador, the United States, and Colombia, gaining experience in both on-site and remote positions. His roles have included operational assistant, digital marketing strategist, and director of operations, showcasing his versatility in different business environments.
Leadership and Involvement in Student Organizations
During his time at Penn State University, Juan held several leadership positions in student organizations. He served as President of TAMID at Penn State, where he led fundraising efforts and strategic initiatives. Additionally, he was involved in Delta Kappa Epsilon International Fraternity, taking on roles such as Philanthropy Chairman and Social Chairman, demonstrating his commitment to community engagement and leadership.