Katelynn Larson
About Katelynn Larson
Katelynn Larson is a Programmatic Media Director currently working at Power Digital Marketing in New York. She has extensive experience in media planning and buying, having held various positions in notable companies in the San Diego area before advancing to her current role.
Current Role as Programmatic Media Director
Katelynn Larson serves as the Programmatic Media Director at Power Digital Marketing, a position she has held since 2022. In this role, she oversees programmatic advertising strategies and initiatives, leveraging her extensive experience in media planning and buying. Her current responsibilities include managing campaigns, optimizing media performance, and leading a team to achieve client objectives in the competitive digital marketing landscape.
Previous Experience at Power Digital Marketing
Prior to her current role, Katelynn Larson worked at Power Digital Marketing as the Associate Director of Programmatic Media from 2021 to 2022. In this capacity, she focused on enhancing programmatic strategies and improving campaign outcomes. Earlier in 2021, she also served as a Paid Advertising Senior Strategist for five months, where she contributed to the development and execution of paid media campaigns.
Media Planning Career at Mindgruve
Katelynn Larson has a significant history with Mindgruve, where she held multiple roles. She began as a Media Coordinator in 2017, working for six months before transitioning to a Media Planner from 2017 to 2019. During her tenure, she also served as a Senior Media Planner for one month in 2019. Her experience at Mindgruve involved developing media strategies and executing campaigns for various clients in the Greater San Diego Area.
Educational Background in Communication and Media Studies
Katelynn Larson studied at San Diego State University, where she earned a Bachelor of Arts (B.A.) in Communication and Media Studies. She also attended San Diego Mesa College, achieving an Associate's degree in Communication, General & Interior Design. Her educational background has provided her with a strong foundation in communication principles and media strategies, which she applies in her professional roles.
Early Career and Internships
Katelynn Larson began her career with various roles that contributed to her expertise in media and communication. She worked as an Administrator at Tender Greens from 2013 to 2015 for two years. Additionally, she gained experience as a Social Media Intern at Alternative Strategies in 2015 for three months, where she developed skills in social media management and digital marketing.