Katherine Matheson
About Katherine Matheson
Katherine Matheson serves as the Associate Director of Marketing Operations at Power Digital Marketing, where she has worked since 2022. She has a diverse background in marketing operations, having held various roles at Power Digital Marketing and VSSL Agency, and possesses strong skills in data analysis and marketing automation.
Current Role in Marketing Operations
Katherine Matheson serves as the Associate Director of Marketing Operations at Power Digital Marketing, a position she has held since 2022. In this role, she oversees various marketing operations initiatives, ensuring the effectiveness of marketing strategies and processes. Her responsibilities include optimizing campaign management and enhancing sales enablement efforts to align marketing and sales teams.
Previous Experience at Power Digital Marketing
Katherine Matheson previously worked at Power Digital Marketing in multiple roles. She served as an Email Marketing Operations Strategist for eight months in 2020, followed by a tenure as Senior Marketing Operations Strategist from 2021 to 2022, lasting eleven months. In these positions, she focused on email marketing strategies and operational improvements to drive campaign success.
Experience at VSSL Agency
At VSSL Agency, Katherine Matheson held several positions between 2018 and 2020. She began as a Digital Marketing Intern for two months in 2018, then advanced to a Digital Marketing Specialist for one year. Following this, she became the Marketing Operations Manager from 2019 to 2020. Her roles involved managing marketing operations and implementing effective digital marketing strategies.
Educational Background and Skills
Katherine Matheson earned a Bachelor's degree in Marketing from the College of Charleston. She possesses strong analytical skills, particularly in Google Analytics and Excel, which she uses for data analysis and reporting. Additionally, she has expertise in marketing automation platforms such as Hubspot, Salesforce, and Pardot, and is experienced in integrating CRM systems to enhance marketing operations.
Background in Project Assistance
Before her marketing career, Katherine Matheson worked as an Accounting/Project Assistant at Silvergate Development, LLC. in 2018 for four months. This role provided her with foundational skills in project management and accounting, contributing to her overall professional development.