Kelsey West
About Kelsey West
Kelsey West is a Lifecycle Marketing Strategist and Account Manager at Power Digital Marketing, specializing in email and SMS marketing channels. With a background in integrated marketing communications, she has developed expertise in campaign strategy, creative content, and performance measurement.
Work at Power Digital Marketing
Kelsey West currently holds the position of Lifecycle Marketing Strategist & Account Manager at Power Digital Marketing. She has been with the company since 2023 and is based in New York, New York. In this role, she specializes in managing and optimizing email and SMS marketing channels, focusing on strategy, creative content, and campaign deployment. Kelsey is responsible for building and managing automated marketing programs, ensuring effective tracking and measurement throughout the lifecycle of campaigns.
Education and Expertise
Kelsey West earned a Bachelor's Degree in Marketing with a concentration in Integrated Marketing Communications from San Diego State University, where she studied from 2014 to 2018. She also attended John Cabot University in 2017, focusing on Marketing. Kelsey has expertise in using email service providers (ESP) and SMS platforms, including Klaviyo and Attentive, which she utilizes to enhance marketing programs. Her educational background and practical experience contribute to her proficiency in lifecycle marketing strategies.
Professional Background
Kelsey West has a diverse professional background in marketing. Before her current role, she worked at Ibotta, Inc. as a Marketing Associate in Growth Marketing and Lifecycle from 2021 to 2022. She also served as an Associate for Amazon & Marketplace Channels at Tinuiti from 2019 to 2021. Earlier in her career, Kelsey held positions at VAVi Sport & Social Club, including Marketing and Sponsorship Intern and Office and Events Manager. Her experience spans various marketing roles, enhancing her skill set in the industry.
Client Communication and Project Management
In her role as Lifecycle Marketing Strategist & Account Manager, Kelsey West leads client communication and relationship management. She implements project management initiatives that include conducting weekly and monthly status calls and providing campaign performance reports. Kelsey collaborates with clients and internal creative teams to ensure adherence to brand guidelines and effective utilization of marketing assets, which is essential for successful campaign execution.