Lauren Flanagan
About Lauren Flanagan
Lauren Flanagan is the Head of PR at Power Digital Marketing in New York, having previously held various roles in public relations, including positions at M Booth and Covet Public Relations. She possesses extensive experience in executing communication strategies for brands in sectors such as CPG, food, wellness, and lifestyle.
Current Role at Power Digital Marketing
Lauren Flanagan serves as the Head of PR at Power Digital Marketing, a position she has held since 2022. In this role, she is responsible for leading public relations strategies and initiatives, focusing on enhancing brand visibility and consumer engagement. Her work involves collaborating with various teams to ensure effective communication and brand positioning in the market.
Previous Experience in Public Relations
Lauren Flanagan has a diverse background in public relations, having held various roles across multiple organizations. She worked at M Booth as an Account Executive from 2015 to 2017, and prior to that, she served as an Assistant Account Executive at the same firm. Her experience also includes positions at Covet Public Relations, where she was an Account Supervisor and later an Account Director. Additionally, she worked at Krupa Consulting, where she held the roles of Director and Vice President.
Educational Background
Lauren Flanagan graduated from Michigan State University with a Bachelor of Arts degree in Communication, specializing in Public Relations. Her education laid the foundation for her career in public relations and communication, equipping her with the necessary skills to excel in various roles within the industry.
Expertise in Communication Strategies
Lauren possesses extensive experience in executing communication strategies and creative campaigns for brands in sectors such as consumer packaged goods (CPG), food, wellness, and lifestyle. She has worked with notable brands including Beyond Meat, Banza, Burlington Stores, S’well, Alo Moves, and Brooks Running, providing strategic insights across media relations, thought leadership, and influencer programming.
Leadership and Involvement
During her time at Michigan State University, Lauren was actively involved in leadership roles, including serving as the President of the Michigan Gamma Chapter of Pi Beta Phi Fraternity from 2008 to 2009. This experience contributed to her development of leadership skills and her understanding of organizational dynamics.