Lucas Schafer
About Lucas Schafer
Lucas Schafer is a Senior Retail Marketing Strategist and International Team Manager at Power Digital Marketing, where he has worked since 2023. He has a background in advertising and marketing, with experience in various roles including Amazon Advertising Specialist and Assistant Manager.
Work at Power Digital Marketing
Lucas Schafer currently holds the position of Senior Retail Marketing Strategist and International Team Manager at Power Digital Marketing, a role he has occupied since 2023. Prior to this, he served as an Advertising Strategist and BPO Manager at the same company for three years, starting in 2021. His responsibilities include developing marketing strategies that leverage social media platforms to enhance brand growth through both cost-per-click advertising and organic methods. Lucas emphasizes creating a motivating work environment to boost team performance.
Previous Experience in Marketing
Before joining Power Digital Marketing, Lucas worked as an Amazon Advertising Specialist at Blue Wheel from 2019 to 2021. In this role, he focused on utilizing the Amazon ad platform to analyze consumer behavior and trends. Additionally, he served as an Assistant Manager at Finish Line from 2014 to 2016, where he gained experience in retail management. He also worked as a Property Marketing Specialist at WILLMARK COMMUNITIES, INC. for seven months in 2018 to 2019, further broadening his marketing expertise.
Education and Expertise
Lucas Schafer earned a Bachelor of Business Administration from San Diego State University, where he studied from 2017 to 2022. He also attended Grossmont College prior to his time at San Diego State. His education has equipped him with a solid foundation in business principles, which he applies in his marketing strategies. Lucas specializes in advanced reporting analytics, which supports the development of cost-effective advertising strategies.
Focus on Growth and Team Development
Lucas is passionate about fostering a growth culture and driving business development through innovative marketing strategies. He places a strong emphasis on creating a high-quality work atmosphere that motivates team members and enhances overall performance. His approach combines a focus on team dynamics with a commitment to leveraging advanced marketing techniques to achieve business objectives.