Mackenzie Hansen
About Mackenzie Hansen
Mackenzie Hansen is an Associate Creative Director at Power Digital Marketing, where she leads concept planning and manages a team focused on art direction for various brands. With a background in graphic design and experience across multiple roles in the creative industry, she specializes in food and beverage, CPG, lifestyle, and wellness sectors.
Current Role as Associate Creative Director
Mackenzie Hansen serves as the Associate Creative Director at Power Digital Marketing, a position she has held since 2022. In this role, she leads monthly concept planning and establishes creative briefs to ensure timely project delivery. Mackenzie specializes in art direction for photo and video shoots, focusing on food and beverage, consumer packaged goods (CPG), lifestyle, and wellness brands. She also leads a team of five in production and post-production, emphasizing their professional growth and success.
Previous Experience at Power Digital Marketing
Before her current role, Mackenzie Hansen worked at Power Digital Marketing in various capacities. She served as a Creative Account Manager from 2021 to 2022 and as a Creative Strategist from 2019 to 2021. During her time in these roles, she was responsible for client communication, project scope management, and creative problem-solving, contributing to the agency's overall success.
Graphic Design Experience
Mackenzie has a diverse background in graphic design, having worked at several organizations. She was a Graphic Designer at Hakkasan Group from 2018 to 2019 and at San Diego State University in the Communications Services Department from 2017 to 2018. Additionally, she completed a Graphic Design Internship at the Epilepsy Foundation San Diego County in 2017 and worked as a Graphic Design Web Intern at Brandetize for two months in 2018.
Educational Background in Graphic Design
Mackenzie Hansen studied at San Diego State University, where she earned a Bachelor of Arts in Graphic Design from 2014 to 2018. This educational foundation has equipped her with the skills necessary for her roles in creative direction and graphic design.
Early Career and Additional Roles
In addition to her design roles, Mackenzie worked at Nordstrom in a logistics team from 2015 to 2016. This early experience contributed to her understanding of project management and operational processes, which she applies in her current creative roles.