Maddie Marten
About Maddie Marten
Maddie Marten serves as a Senior Account Manager, Enterprise at Power Digital Marketing in Los Angeles, California, where she has worked since 2022. She has a background in marketing and account management, with experience at various companies including Hawke Media and Image Source, Inc.
Work at Power Digital Marketing
Maddie Marten has been employed at Power Digital Marketing since 2022, currently holding the position of Senior Account Manager, Enterprise. In this role, she is responsible for developing integrated marketing plans that align with client business objectives. She also participates in the account manager training curriculum by creating content, leading training sessions, and providing individual coaching. Prior to her current role, she served as a Paid Advertising Account Manager and Senior Paid Social Account Manager at the same company.
Previous Experience in Marketing
Before her current position, Maddie Marten gained extensive experience in marketing roles. She worked at Hawke Media in various capacities, including Senior Manager, Paid Social, Media Analyst, Paid Social, and Media Manager, Paid Social, from 2019 to 2021. Additionally, she served as an Associate at Hawke Ventures. Earlier in her career, she held internships at Image Source, Inc. and Find My Zen, where she focused on marketing and promotions.
Education and Expertise
Maddie Marten earned her Bachelor of Business Administration (B.B.A.) in Marketing from the University of Colorado Boulder, specifically from the Leeds School of Business. She studied there from 2015 to 2019. Her educational background has equipped her with the skills necessary to leverage data and analytics for identifying strategic opportunities and translating insights into actionable reporting.
Skills in Account Management
In her role as Senior Account Manager, Maddie Marten helps improve and develop account management processes. This includes enhancing communication, strategy, reporting, retention, and service expansions. She also facilitates contract renewal strategies and proposal development in collaboration with the Account Director, aiming to extend client partnerships and ensure client satisfaction.