Margaret Moore
About Margaret Moore
Margaret Moore is a Senior Data Scientist at Power Digital Marketing, where she specializes in machine learning solutions for marketing and advertising challenges. She holds a Master's degree from Cornell University and a Bachelor's degree from Wellesley College, with expertise in deploying models using AWS and developing media mixed models.
Work at Power Digital Marketing
Margaret Moore has been serving as a Senior Data Scientist at Power Digital Marketing since 2021. In this role, she specializes in developing machine learning solutions tailored to address marketing and advertising challenges. Her work includes implementing advanced analytical techniques to enhance client performance metrics and optimize marketing strategies.
Education and Expertise
Margaret Moore holds a Master's degree from Cornell University, where she studied from 2013 to 2014. Prior to that, she earned a Bachelor of Arts degree from Wellesley College, completing her studies from 2007 to 2011. Her educational background supports her expertise in machine learning, particularly in applications relevant to marketing and advertising.
Machine Learning Specialization
Margaret Moore specializes in deploying machine learning models using AWS SageMaker and other AWS services. She has extensive experience with various machine learning tools, including XGBoost, hyperopt, and optuna. Her proficiency extends to time series applications, utilizing methods such as SARIMA, ETS, FB Prophet, and DeepAR.
Innovative Projects and Solutions
In her current position, Margaret has automated an internal spreadsheet calculator into a Shiny app, enhancing operational efficiency. She has also developed a media mixed model (MMM) solution for the company's software product, Nova, and implemented FB Robyn for the agency's custom media mixed model offering. Additionally, she applies causal inference techniques to quantify lift on client key performance indicators (KPIs).