Melissa Damas
About Melissa Damas
Melissa Damas serves as the Director of Lifecycle Marketing at Power Digital Marketing, where she has worked since 2022. She has a background in marketing with experience in email strategy and brand messaging, having held various roles at Power Digital Marketing and the University of Miami.
Current Role at Power Digital Marketing
Melissa Damas serves as the Director of Lifecycle Marketing at Power Digital Marketing, a position she has held since 2022. In this role, she focuses on developing innovative strategies for clients within the Email Department. Her responsibilities include overseeing lifecycle marketing initiatives and enhancing customer engagement through targeted email campaigns.
Previous Experience at Power Digital Marketing
Prior to her current role, Melissa Damas worked at Power Digital Marketing in various capacities. She served as a Senior Email Marketing Strategist from 2019 to 2021, where she honed her skills in automated email sequences. Following this, she was promoted to Associate Director of Email, a position she held from 2021 to 2022.
Educational Background
Melissa Damas completed her high school education at Hilton Head Island High School, earning her diploma between 2008 and 2011. She then attended the University of Miami Herbert Business School, where she studied Marketing and obtained her Bachelor of Science in Business Administration (BSBA) from 2011 to 2015.
Professional Experience Prior to Power Digital Marketing
Before joining Power Digital Marketing, Melissa Damas gained valuable experience in marketing roles. She worked as a Marketing Manager at PrimeSport from 2015 to 2019. Additionally, she held a position as a Social Media Marketing Intern at the University of Miami in 2014 and worked as a Guest Services Representative at Resort Rentals of Hilton Head Island from 2012 to 2015.
Specializations and Skills
Melissa Damas specializes in brand messaging and copywriting. She possesses extensive knowledge in automated email sequences, which enhances her ability to create effective marketing strategies. Her expertise contributes to the success of the marketing initiatives she leads at Power Digital Marketing.