Michelle Morris
About Michelle Morris
Michelle Morris is a Senior Strategist for Paid Social at Power Digital Marketing, where she has worked since 2023. With a background in media buying and content strategy, she has managed campaigns for notable clients including Amazon, Microsoft, and Starbucks.
Work at Power Digital Marketing
Michelle Morris has been serving as a Senior Strategist, Paid Social at Power Digital Marketing since 2023. In this role, she manages paid social media strategies for high-profile clients, including Amazon, Microsoft, and Starbucks. Her focus is on leveraging full-funnel marketing approaches to optimize client KPIs and conversion goals. This position allows her to apply her extensive knowledge in media buying and content strategy to drive successful outcomes for clients.
Previous Experience in Media Buying
Prior to her current role, Michelle worked at Optimal from 2021 to 2023. She held two positions there: Senior Media Buyer for 11 months and Manager of Media Buying and Ad Operations for one year. In these roles, she developed her expertise in media buying, managing campaigns, and optimizing ad performance, which contributed to her skill set in paid social strategies.
Educational Background
Michelle Morris studied at UCLA, where she earned a Bachelor’s Degree in English. She furthered her education at Columbia University - Graduate School of Journalism, focusing on Publishing. This academic background has equipped her with strong communication skills and a deep understanding of content strategy, which she applies in her professional roles.
Career Progression and Roles
Michelle's career began in 2016 with various roles in publishing and media. She worked as an Editorial Assistant and Assistant Editor at Tule Publishing, followed by an internship at Folio Literary Management. She transitioned to A4D Inc. as an Account Coordinator and later as a Product Analyst. Additionally, she worked as a Social Media Analyst at Mobilitie, where she gained experience in social media strategies before moving to her current position.
Expertise in Marketing Strategies
Michelle specializes in media buying and content strategy, focusing on achieving success from first click to final conversion. Her expertise includes leveraging full-funnel marketing approaches to enhance client performance metrics. This skill set is critical in her role at Power Digital Marketing, where she aims to meet and exceed client conversion goals.