Ned Mac Pherson
About Ned Mac Pherson
Ned Mac Pherson serves as the Chief Growth Officer at Power Digital Marketing, where he has worked since 2023. He has extensive experience in growth and marketing roles across various companies, including founding Endrock Growth & Analytics and holding leadership positions at Privé Revaux and Menud.
Current Role at Power Digital Marketing
Ned Mac Pherson serves as the Chief Growth Officer at Power Digital Marketing, a position he has held since 2023. In this role, he oversees the Conversion Rate Optimization division, managing a team of approximately 700 employees and serving around 600 clients. His responsibilities include implementing the empirical growth strategy developed at Endrock Growth & Analytics, which he founded in 2016. This strategic focus aims to enhance client performance and drive business growth.
Previous Experience at Privé Revaux
Prior to his current role, Ned Mac Pherson worked at Privé Revaux as Chief Marketing Officer for a brief period in 2018. He also held the position of Head of Growth at the same company from 2018 to 2020. His tenure at Privé Revaux contributed to the brand's marketing strategies and growth initiatives during a critical phase of its development.
Leadership at Markacy
Ned Mac Pherson served as Managing Director at Markacy from 2018 to 2021. In this capacity, he played a significant role in guiding the company's strategic direction and operational management. His leadership at Markacy helped shape its approach to marketing and growth during his three-year tenure.
Founding Endrock Growth & Analytics
In 2016, Ned Mac Pherson founded Endrock Growth & Analytics, where he has served as Founder and Growth Lead. His work at Endrock focused on developing data-driven growth strategies for various clients. The company’s empirical approach to growth laid the groundwork for his transition to Power Digital Marketing following the acquisition.
Background in Revenue and Growth Roles
Ned Mac Pherson has extensive experience in revenue and growth roles across multiple organizations. He was Chief Revenue Officer and Head of Menud Health at Menud from 2015 to 2018. Additionally, he co-founded Rejuvenetics, LLC, where he worked from 2012 to 2016. These positions provided him with a solid foundation in driving growth and managing business operations.