Nefeli Southern
About Nefeli Southern
Nefeli Southern is an Account Director specializing in fashion at Power Digital Marketing, where she has worked since 2023. With a strong background in digital marketing and a proven track record in leadership, she has driven significant revenue growth for various brands across multiple industries.
Work at Power Digital Marketing
Nefeli Southern currently serves as the Account Director for Fashion at Power Digital Marketing. She has been in this role since 2023, contributing to the company's efforts in digital marketing strategies specifically tailored for the fashion industry. Her position is based in New York, New York, where she applies her extensive experience in user acquisition and strategic planning to drive growth for clients.
Previous Experience at Darkroom
Before joining Power Digital Marketing, Nefeli held multiple roles at Darkroom. She served as the Director of Performance Marketing from 2021 to 2022 and then transitioned to the Director of Strategy from 2022 to 2023. Earlier, she was the Associate Director of Paid Media from 2020 to 2021. In these positions, she developed and executed marketing strategies that enhanced brand visibility and revenue.
Experience at Hawke Media
Nefeli Southern worked at Hawke Media in various capacities, starting as a Media Analyst in 2019, followed by roles as Media Manager and Senior Manager in Paid Social. Her tenure lasted until 2020, during which she gained valuable insights into social media marketing and campaign management. This experience laid the groundwork for her future roles in digital marketing.
Education and Expertise
Nefeli earned her Bachelor of Science in Strategic Communication from the University of Colorado Boulder, completing her studies from 2015 to 2018. Her academic background complements her professional experience, particularly in digital marketing and brand strategy. She specializes in scaling 7 and 8-figure brands through strategic growth initiatives.
Achievements in Digital Marketing
Nefeli has a proven track record in digital marketing, having driven over $100 million in revenue for a diverse portfolio of brands. Her expertise spans various industries, including skincare, health, wellness, and fashion. She is recognized for her leadership in digital marketing and her ability to bridge the gap between business consulting and growth marketing.