Nicollette Guido
About Nicollette Guido
Nicollette Guido is an Account Director of Performance Marketing at Power Digital Marketing, with a robust background in the fashion and beauty industry. Her experience spans various roles in marketing and creative positions, showcasing her expertise in e-commerce and brand strategy.
Current Role at Power Digital Marketing
Nicollette Guido serves as the Account Director for Performance Marketing at Power Digital Marketing, a position she has held since 2022. In this role, she focuses on driving performance marketing strategies and optimizing client accounts. Her experience in this capacity allows her to leverage her extensive background in digital marketing to enhance client outcomes.
Previous Experience at Power Digital Marketing
Prior to her current role, Nicollette worked at Power Digital Marketing in various capacities. She served as the Senior Account Manager for Integrated Marketing for five months in 2021 and held the position of Associate Director for Performance Marketing for five months in 2022. Additionally, she was an Account Manager for Integrated Marketing for four months in 2021. These roles contributed to her understanding of integrated marketing strategies.
Experience at BootayBag
Nicollette held multiple positions at BootayBag, starting as the Social Media Manager in 2018 for four months. She then progressed to Marketing Manager from 2018 to 2019 and served as Marketing Director from 2019 to 2020. Her final role at BootayBag was as Head of Creative from 2020 to 2021. These experiences provided her with a solid foundation in marketing and creative strategy within the fashion and beauty industry.
Educational Background
Nicollette studied at the Maryland Institute College of Art, where she focused on Fine Art, Photography, Graphic Design, and Creative Writing from 2011 to 2013. This educational background has contributed to her creative skills and understanding of design, which are essential in her marketing roles.
Industry Skills and Interests
Nicollette has a strong background in the fashion and beauty industry, which informs her approach to digital marketing. She is skilled in e-commerce and retail, enhancing her expertise in performance marketing. Known for her organizational skills, she is also passionate about continuous learning and development. Outside of her professional interests, she enjoys culinary experiences, particularly exploring different taco varieties.