Pavi Francis
About Pavi Francis
Pavi Francis serves as the Group Director at Power Digital Marketing, bringing over 12 years of experience in digital marketing, particularly in client-facing roles. His previous positions include leadership roles at The Integer Group, PMG Digital Agency, and Chrysler, where he specialized in e-commerce and retail media networks.
Work at Power Digital Marketing
Pavi Francis has been serving as the Group Director at Power Digital Marketing since 2023. In this role, Francis focuses on leading digital marketing strategies and initiatives for the agency. The position involves overseeing client relationships and ensuring the delivery of effective marketing solutions tailored to client needs.
Previous Experience in Digital Marketing
Prior to joining Power Digital Marketing, Pavi Francis held several key positions in the digital marketing sector. From 2018 to 2019, Francis worked as Connections Director at The Integer Group. Following that, Francis served as Associate Director Client Strategy at PMG Digital Agency from 2019 to 2022. Additionally, Francis was Senior Director - Client Experience at Goodway Group from 2022 to 2023 and worked as a Digital Strategist at Zimmerman Advertising from 2016 to 2018.
Education and Expertise
Pavi Francis earned a Bachelor of Arts (B.A.) in Advertising from Southern Methodist University, completing the program from 2006 to 2010. With over 12 years of experience in client-facing roles within digital marketing, Francis specializes in digital marketing strategies for e-commerce and retail media networks, demonstrating strong commercial acumen and a growth mindset.
Career Development and Roles
Francis's career in digital marketing began at ReachLocal as a Web Presence Professional from 2011 to 2012. This was followed by a role as Digital Marketing Manager at Chrysler from 2012 to 2014. Francis then worked as Account Lead at iProspect from 2014 to 2016, gaining valuable experience that contributed to subsequent leadership roles in the industry.
Media Planning and Budget Management
Throughout the career, Pavi Francis has developed media plans with budgets exceeding $90 million annually. This experience highlights Francis's capability in managing large-scale marketing budgets and executing effective media strategies that align with business objectives.