Rachel Hirschl
About Rachel Hirschl
Rachel Hirschl serves as the VP of Advanced TV & Programmatic Media at Power Digital Marketing, where she has worked since 2021. With a background in digital media and a degree in Management from Binghamton University, she has extensive experience in developing strategies for Connected TV and Digital Video campaigns.
Current Role at Power Digital Marketing
Rachel Hirschl serves as the Vice President of Advanced TV & Programmatic Media at Power Digital Marketing. She has held this position since 2021. In her role, she focuses on the development and execution of strategies for Connected TV (CTV) and Digital Video campaigns. Her work emphasizes the integration of data-driven methodologies and the use of advanced attribution tools to enhance campaign effectiveness.
Previous Experience in Digital Media
Prior to her current role, Rachel Hirschl worked at Lockard & Wechsler Direct as Senior Vice President of Digital Investments from 2015 to 2021. In this position, she managed digital investment strategies and contributed to the growth of the agency's digital capabilities. Before that, she served as Digital Media Director at TouchPoint Integrated Communications, LLC for ten years, from 2005 to 2015, where she oversaw digital media initiatives.
Educational Background
Rachel Hirschl studied at Binghamton University School of Management, where she earned a Bachelor of Science in Management with a focus on Management Information Systems (MIS) and Marketing. Her studies spanned from 1996 to 2000, providing her with a solid foundation in business management and digital marketing principles.
Focus on Small to Medium-Sized Businesses
Rachel Hirschl has a strong emphasis on assisting small to medium-sized businesses in enhancing their digital capabilities. Her experience in digital media and programmatic advertising allows her to develop strategies that cater to the unique needs of these businesses, helping them to grow and succeed in a competitive digital landscape.
Early Career in Digital Media
Rachel Hirschl began her career in digital media as an Online Supervisor at Hanft, Raboy and Partners from 2004 to 2005. This role provided her with foundational experience in managing online campaigns and understanding the digital advertising landscape, setting the stage for her subsequent positions in the industry.