Rachel Melnick
About Rachel Melnick
Rachel Melnick is a Senior Public Relations Strategist at Power Digital Marketing, specializing in strategic storytelling and creative campaign planning for consumer brands in the food and beverage industry. She has extensive experience in media relations and has worked in various roles within the company since 2019.
Current Role at Power Digital Marketing
Rachel Melnick serves as a Senior Public Relations Strategist at Power Digital Marketing, a position she has held since 2022 in New York, New York. In this role, she focuses on strategic storytelling and creative campaign planning specifically for consumer brands in the food and beverage industry. Her expertise in media relations enhances the agency's ability to craft effective communication strategies.
Previous Experience at Power Digital Marketing
Prior to her current role, Rachel Melnick worked at Power Digital Marketing in various capacities. She was a Public Relations and Influencer Coordinator for nine months in 2020, and before that, she held the position of Media Relations and Influencer Outreach Intern for two months in 2019. Additionally, she served as a Public Relations Strategist from 2020 to 2022, contributing to the agency's growth and client relations.
Education and Expertise
Rachel Melnick studied at San Diego State University, where she earned a Bachelor of Arts in Liberal Arts and Sciences with a focus on Public Relations from 2015 to 2019. She also attended Anglo-American University in Prague for 11 months in 2018, studying Communication, Journalism, and Related Programs. Her academic background supports her expertise in media relations tailored for consumer brands.
Background in Community Service and Internships
Rachel Melnick has a history of involvement in community service and internships. She served as Vice President of Community Service for Kappa Delta Sorority from 2016 to 2017. Additionally, she interned at the San Diego Symphony in Marketing and Public Relations for three months in 2019, gaining valuable experience in the field. Her role as Secretary for the Community Service Commission at Associated Students, San Diego State University in 2017 further highlights her commitment to community engagement.