Samantha Kress
About Samantha Kress
Samantha Kress serves as the Senior Vice President of Activation at Power Digital Marketing, where she has advanced through various roles since 2015. She holds a Bachelor of Arts from San Diego State University and has extensive experience in public relations and marketing.
Current Role at Power Digital Marketing
Samantha Kress serves as the Senior Vice President of Activation at Power Digital Marketing, a position she has held since 2023. In this role, she leads the Activation division, managing the senior leadership team responsible for overseeing the Earned, Owned, and Paid teams. Her leadership is pivotal in driving the company's strategic initiatives and ensuring the effective execution of marketing campaigns.
Career Progression at Power Digital Marketing
Samantha Kress has a notable career trajectory at Power Digital Marketing, where she has held multiple roles since joining the company. She began as a Public Relations & Outreach Assistant in 2015 and progressed through various positions, including Public Relations & Outreach Coordinator, Director of PR & Influencer Marketing, and Vice President. Her tenure at the company spans over eight years, showcasing her growth and contributions to the organization.
Educational Background
Samantha Kress earned her Bachelor of Arts (B.A.) degree from San Diego State University, where she studied Public Relations, Journalism and Media Studies, and French. Additionally, she studied at the CEA Paris Center, focusing on French Studies. Her educational background provides a strong foundation for her career in marketing and public relations.
Training and Professional Development
Samantha Kress has engaged in various training programs to enhance her skills and leadership capabilities. She completed the Power MBA Program and participated in the Power Pairs Mentorship Program. Additionally, she has undergone training in problem-solving skills through FITFO Training, emotional intelligence development via EQ Training, and leadership development programs for over six years. These experiences contribute to her effectiveness as a leader in the marketing industry.
Previous Experience in Marketing and PR
Before her current role, Samantha Kress gained valuable experience in marketing and public relations through several positions. She worked as a Marketing Assistant at Five Marketing & Management, Inc. and held various roles at Power Digital Marketing, including Director of Influencer Marketing and Public Relations & Outreach Manager. Her diverse experience has equipped her with a comprehensive understanding of the marketing landscape.