Sarah Limberg
About Sarah Limberg
Sarah Limberg serves as the Associate Director of Paid Media at Power Digital Marketing, where she has worked since 2023. With eight years of experience in e-commerce, sports, and higher education marketing, she has held various marketing roles at companies such as Fanatics, Inc. and Emeritus.
Work at Power Digital Marketing
Sarah Limberg has been serving as the Associate Director of Paid Media at Power Digital Marketing since 2023. In this role, she is responsible for managing paid media strategies to optimize performance across various digital channels. Her position is based in San Diego, California, and she operates in a remote capacity. With a focus on increasing efficiency and revenue, she applies her extensive experience in e-commerce marketing to drive results for the company.
Previous Experience at Fanatics, Inc.
Prior to her current role, Sarah Limberg worked at Fanatics, Inc. for several years in various marketing positions. She served as Senior Marketing Manager from 2020 to 2022, where she developed marketing strategies that enhanced operational efficiency. Before that, she held the position of Senior Marketing Specialist from 2018 to 2019 and Marketing Manager from 2019 to 2020. Her tenure at Fanatics, Inc. began as a Marketing Specialist from 2017 to 2018, contributing to her comprehensive understanding of the sports e-commerce sector.
Education and Expertise
Sarah Limberg holds a Master of Business Administration (M.B.A.) in Sports Business from San Diego State University, which she completed from 2016 to 2017. She also earned a Bachelor's Degree in Statistics from the same institution, studying from 2011 to 2015. Her educational background supports her expertise in data-driven marketing strategies, particularly in e-commerce and sports marketing.
Background in Marketing and Analytics
With over eight years of experience in marketing, Sarah Limberg has worked across various sectors, including e-commerce, sports, and higher education. She has managed teams of up to 11 people and overseen marketing portfolios for more than 160 international and domestic sites. Her roles have involved handling annual budgets exceeding $50 million, showcasing her capability in managing large-scale marketing operations.
Internship Experience
Sarah Limberg began her career with internships that provided foundational experience in sports marketing. She interned with San Diego State University Athletics as a Media Relations/Sports Information Intern from 2014 to 2016. Additionally, she worked as a Football Operations Analytics Intern with the Oakland Raiders from 2016 to 2017. These roles contributed to her understanding of the sports industry and marketing dynamics.