Scott Zakrajsek
About Scott Zakrajsek
Scott Zakrajsek serves as the Vice President of Data Intelligence at Power Digital Marketing and has extensive experience in ecommerce analytics and digital measurement. His career includes roles at notable companies such as adidas Group, Victoria's Secret, and SHOES.COM, where he developed analysis tools and data pipelines for leading global brands.
Current Role at Power Digital Marketing
Scott Zakrajsek serves as the Vice President of Data Intelligence at Power Digital Marketing. He has held this position since 2023, contributing to the company's efforts in leveraging data for enhanced marketing strategies. His role focuses on utilizing data intelligence to drive decision-making and optimize marketing performance.
Previous Experience in Data and Analytics
Scott Zakrajsek has extensive experience in data and analytics across various organizations. He worked at Sirva Relocation as a Closing Specialist and Analyst from 2005 to 2007. He then transitioned to Victoria's Secret as a Web Analyst from 2007 to 2009. Following this, he held the position of Manager of Site Optimization and Analytics at Staples from 2009 to 2011. His experience also includes serving as the Global Web Analytics Manager for adidas Group from 2011 to 2013 and as VP of Site Optimization & Operations at SHOES.COM from 2015 to 2018.
Educational Background
Scott Zakrajsek studied Financial Management at The Ohio State University, where he earned a Bachelor of Science degree from 2003 to 2005. Prior to that, he attended the University of Michigan, studying Computer Engineering from 2000 to 2002. His educational background provides a strong foundation for his expertise in data analytics and digital marketing.
Expertise in Ecommerce Analytics
Scott Zakrajsek specializes in ecommerce analytics, focusing on strategy and automation. He possesses deep expertise in digital measurement and marketing science, which he has applied in various roles throughout his career. His work includes developing analysis tools and data pipelines for leading global brands, enhancing their ability to make data-driven decisions.
Current Role at Sproutward
In addition to his role at Power Digital Marketing, Scott Zakrajsek is a Managing Partner at Sproutward, specifically in the Analytics & Engineering division known as Polaric. He has been with Sproutward since 2013, where he continues to apply his analytics expertise to support business growth and innovation.