Taylor Johnson
About Taylor Johnson
Taylor Johnson is an Account Director in Performance Marketing at Power Digital Marketing, where he has worked since 2022. He has a background in affiliate marketing and has held various roles at Advertise Purple and other companies, demonstrating expertise in multi-channel marketing strategies and data analytics.
Current Role at Power Digital Marketing
Taylor Johnson serves as the Account Director of Performance Marketing at Power Digital Marketing, a position held since 2022. In this role, Taylor focuses on developing and implementing performance-driven marketing strategies. Taylor's expertise in multi-channel marketing allows for effective client engagement and measurable results. The role emphasizes maintaining competitiveness in the market through innovative approaches.
Previous Experience at Power Digital Marketing
Prior to the current role, Taylor Johnson worked at Power Digital Marketing in various capacities. Taylor served as the Associate Director of Affiliate Partnerships for 9 months in 2022 and as the Senior Affiliate Partnerships Manager for 5 months from 2021 to 2022. These roles involved managing affiliate relationships and optimizing partnership strategies to enhance performance marketing efforts.
Experience at Advertise Purple
Taylor Johnson has held multiple positions at Advertise Purple, including Senior Marketing Strategist for Partnership Development and Senior Affiliate Marketing Strategist in 2021. Taylor also worked as a Lead Affiliate Analyst and Affiliate Analyst from 2019 to 2021. These roles involved developing affiliate marketing strategies and analyzing performance metrics to drive growth.
Education and Academic Background
Taylor Johnson studied at the University of Southern California, earning a Bachelor of Business Administration with a minor in Music Industry from 2015 to 2019. Taylor also attended WU (Vienna University of Economics and Business), where a Bachelor of Business Administration was achieved in 2018. This educational background provided a strong foundation in business management and marketing principles.
Skills and Expertise
Taylor Johnson is recognized for expertise in orchestrating multi-channel marketing strategies that drive year-over-year growth. Proficient in A/B testing and data analytics, Taylor maximizes return on investment for clients. Taylor's diverse client portfolio includes notable brands such as The Skinny Confidential and Lindywell Health, showcasing a capability to adapt strategies to various market needs.