Torrey Grant
About Torrey Grant
Torrey Grant serves as the Associate Director of Data Intelligence at Power Digital Marketing in San Diego, California, where he has worked since 2021. He specializes in automating analysis processes and managing a team while applying data science concepts to improve marketing strategies.
Work at Power Digital Marketing
Torrey Grant has served as the Associate Director of Data Intelligence at Power Digital Marketing since 2021. In this role, he manages a team of five direct reports and focuses on developing automated processes for analyzing data across multiple clients. His work includes engineering an Industry Analysis dashboard that categorizes clients into industry segments to identify macro trends. He also analyzes the incremental 'halo effect' of marketing expenditures on non-paid channels, contributing to a deeper understanding of marketing effectiveness.
Previous Experience in Analytics
Before joining Power Digital Marketing, Torrey Grant worked as a Senior Analytics Specialist at REQ from 2019 to 2020. His experience in analytics began earlier when he held the position of nova Data Analyst at Power Digital Marketing for 11 months in 2020. Additionally, he has experience as a Student Intern in the Environmental Engineering Department at Caltrans from 2016 to 2017, where he gained foundational skills in data analysis.
Education and Expertise
Torrey Grant earned a Bachelor of Arts degree in Economics from San Diego State University, completing his studies from 2013 to 2018. His educational background provides a strong foundation for his analytical skills and understanding of economic principles. He is proficient in various analytical tools, including Google Tag Manager, Google Analytics, SQL, R, Google Data Studio (Looker Studio), Tableau, and Funnel.io, which he uses to train his team.
Management and Team Leadership
In his current role, Torrey Grant leads a team of five, providing training and guidance on data analysis tools and methodologies. His leadership focuses on enhancing team capabilities in data intelligence, ensuring that team members are well-versed in the latest analytical techniques and tools. This management experience complements his technical skills and contributes to the overall effectiveness of the data intelligence team at Power Digital Marketing.
Background in Business Management
Torrey Grant has a diverse background that includes experience as a Manager at San Diego Bike and Kayak Tours, Inc. from 2014 to 2019. This role involved overseeing operations and managing staff, which enhanced his leadership and organizational skills. His varied experiences across different industries contribute to his comprehensive understanding of business dynamics and customer behavior.