Will Mc Gihon
About Will Mc Gihon
Will Mc Gihon is a Senior Digital Strategist in Sales at Power Digital Marketing, with a background in account management and business development at Blue Moon Digital, Inc. and MERGE. He holds a Bachelor's degree in Psychology from the University of Montana and has expertise in eCommerce forecasting and media planning.
Current Role at Power Digital Marketing
Will Mc Gihon serves as a Senior Digital Strategist in Sales at Power Digital Marketing, a position he has held since 2022. He operates from Missoula, Montana, where he utilizes his expertise in digital strategy to enhance sales performance and client engagement.
Previous Experience at Blue Moon Digital, Inc.
Prior to his current role, Will Mc Gihon worked at Blue Moon Digital, Inc. for several years in various capacities. He held the position of Account Director from 2018 to 2022, managing significant accounts and budgets. His earlier roles included Senior Account Manager, Account Manager, Business Development Engineer, and Client Services Coordinator, contributing to his comprehensive understanding of client services and business development.
Experience at MERGE
In 2022, Will Mc Gihon briefly served as the Director of Business Development at MERGE. His tenure lasted for 8 months, during which he focused on developing business strategies and fostering client relationships.
Education and Academic Background
Will Mc Gihon studied at The University of Montana from 2007 to 2012, where he earned a Bachelor's degree in Psychology. This academic background has contributed to his understanding of consumer behavior and marketing strategies.
Expertise in Digital Marketing
Will Mc Gihon possesses expertise in cross-channel media planning and media mix optimization. He specializes in eCommerce forecasting and affiliate marketing, and has extensive experience in contract management and negotiations. His skills enable him to manage substantial budgets and deals, including those exceeding $2.5 million with large publicly traded retail holding companies.