Yesenia Swecker
About Yesenia Swecker
Yesenia Swecker serves as the Senior Director of Product Management at Power Digital Marketing, where she has significantly improved employee engagement and product team efficiency. With a background in product management spanning over a decade, she has successfully led multiple teams and initiatives to enhance product delivery and performance.
Work at Power Digital Marketing
Yesenia Swecker currently holds the position of Director of Product Management - Senior at Power Digital Marketing, a role she has occupied since 2021. Based in San Diego, California, she operates in a remote capacity. In her current position, she has successfully increased employee engagement on the platform by 47%. She oversees five roadmaps across five teams, demonstrating her ability to manage multiple projects simultaneously. Additionally, she has improved the velocity of the product team by 50% and reduced release cycles from six months to a range of six to nine weeks.
Previous Experience at EHR Concepts
Yesenia Swecker worked at EHR Concepts as a Product Manager from 2011 to 2016. During her five-year tenure, she gained valuable experience in product management, which laid the foundation for her subsequent roles in the industry. This experience contributed to her understanding of product development processes and team dynamics.
Role at Social Sparrow
Before joining Power Digital Marketing, Yesenia served as a Senior Product Manager at Social Sparrow from 2019 to 2021. In this role, she was responsible for overseeing product development and management. Her contributions during this period helped shape the company's product strategy and execution.
Education and Training
Yesenia Swecker studied at Lithia Springs Comprehensive High School and pursued a degree in Business Administration and Management, General. She has been engaged in her studies since 2001, which has equipped her with the necessary skills and knowledge to excel in her professional career in product management.
Achievements in Product Management
Throughout her career, Yesenia has achieved significant milestones in product management. She developed and launched the Nova Talent product, implementing standard operating procedures and an agile strategy. She also escalated performance reviews from 60% to 97% through this product. Additionally, she has developed four product managers to enhance product delivery and manage client launches effectively.