Roberta Gorzek
About Roberta Gorzek
Roberta Gorzek serves as the Marketing Director at Power Test, LLC, a position she has held since 2022. With extensive experience in marketing management across various companies, she has significantly contributed to revenue growth and lead generation through targeted strategies and digital communications.
Work at Power Test
Roberta Gorzek has served as the Marketing Director at Power Test, LLC since 2022. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her leadership in marketing is aimed at enhancing brand visibility and driving growth within the organization.
Previous Experience in Marketing
Before joining Power Test, Roberta Gorzek held various marketing positions across multiple companies. She worked at GMR Marketing from 2000 to 2005 in account management, contributing to significant revenue growth. At Steel King Industries, Inc., she served as Director of Marketing from 2021 to 2022, where she developed digital communications that reached over 11,000 sales contacts. Her experience also includes roles at Zorn Compressor & Equipment, James Imaging Systems, and Dematic, where she managed marketing strategies and campaigns.
Education and Expertise
Roberta Gorzek earned a Bachelor of Business Administration with a focus on Marketing from the University of Wisconsin-Milwaukee. Her educational background provides a solid foundation for her extensive marketing career, enabling her to implement effective strategies that drive business growth and enhance market presence.
Achievements in Marketing
Throughout her career, Roberta Gorzek has achieved notable results in marketing. She contributed to increasing revenue from $15 million to $65 million at GMR Marketing through targeted strategies. At Steel King Industries, she achieved a 25% open rate for digital communications and generated 162 sales leads in seven months using SEO and social media strategies. Additionally, she managed tradeshow strategies that resulted in over 300 booth leads.
Marketing Strategy Development
Roberta Gorzek has a strong track record in developing and executing marketing strategies. She has implemented PPC campaigns that generated 62 leads and 27 quotes. Her efforts in repositioning companies as industry leaders included launching new websites and redesigning sales collateral, such as corporate brochures and case studies, which enhanced overall marketing effectiveness.