Oksana Shapovalova
About Oksana Shapovalova
Oksana Shapovalova serves as the Head of Growth & Strategy at Powercode, where she focuses on expanding market share for clients in the Traveling & Hospitality sectors through innovative solutions. With experience working with clients from over 30 countries, she emphasizes a global approach to growth and strategy.
Work at Powercode - Ultimate Software Development
Oksana Shapovalova serves as the Head of Growth & Strategy at Powercode, a role she has held since 2024. In this position, she focuses on developing market share for clients in the Traveling and Hospitality industries through innovative solutions. Oksana has led the development of over 160 projects at Powercode, demonstrating her expertise in more than 25 technologies. She employs Agile methodology to ensure high-quality solutions, fostering a collaborative and iterative approach to project management.
Previous Experience in Lead Generation and Marketing
Prior to her current role, Oksana worked at Arounda, a Product Design Agency, where she held the position of Lead Generation Manager from 2020 to 2023. She also served as Head of Leadgen during her tenure there. Her experience includes a brief role as an Account Manager at Nokan Media Group in 2019, where she managed client accounts. Additionally, she worked in various lead generation roles at Nokan Media Group, including Junior Sales Manager and Outbound Lead Generation Manager.
Educational Background in Economics
Oksana Shapovalova holds a Master's degree in International Trade and Marketing from Kyiv National Economics University, which she completed from 2018 to 2020. She also earned a Bachelor's degree in International Economics from the same institution, studying from 2014 to 2018. Her educational background provides a strong foundation for her work in growth strategy and market development.
Global Client Engagement and Market Strategy
In her current role, Oksana emphasizes a global approach to growth and strategy, working with clients from over 30 countries. She is responsible for managing marketing research and campaigns aimed at identifying new market segments and growth opportunities. Her focus on innovative solutions helps clients in the Traveling and Hospitality sectors expand their market presence.
Internship Experience at PepsiCo
Oksana gained valuable experience as a PepsiCo SC PT Intern from 2019 to 2020 in Kyiv, Ukraine. This internship provided her with insights into corporate operations and marketing strategies within a leading global company, further enhancing her skills in market analysis and strategic planning.