Andrea Hayton
About Andrea Hayton
Andrea Hayton serves as the Chief Marketing Officer at Powerfleet, where she has successfully repositioned the company to enhance its SaaS offerings. With a background in psychology and extensive experience in marketing leadership roles, she has contributed to significant revenue growth and organizational success in various technology companies.
Current Role at PowerFleet
Andrea Hayton serves as the Chief Marketing Officer at PowerFleet, a position she has held since 2023. In this role, she has successfully repositioned the company from a hardware-centric focus to a mission-critical SaaS provider. This strategic shift has resulted in a 16% increase in services revenue, demonstrating her effectiveness in driving growth and transformation within the organization.
Previous Experience at Powerfleet
Prior to her current role, Andrea Hayton worked at PowerFleet as the Senior Vice President of Marketing from 2022 to 2023. During her tenure, she led the establishment of e2open's first new logo engine, which contributed to a 13% increase in new logo bookings. Her experience at PowerFleet highlights her capabilities in leading marketing initiatives that drive business success.
Career at BluJay Solutions
Andrea Hayton's career at BluJay Solutions spanned several roles, including Global Director of Field Marketing from 2019 to 2021 and Director of Field Marketing for EMEA from 2017 to 2018. During her time there, the company doubled in size and achieved an 8x increase in valuation, culminating in a successful acquisition by e2open. Her contributions were pivotal in the company's growth and market positioning.
Educational Background
Andrea Hayton earned a Bachelor of Arts degree in Psychology from Bucknell University. This educational background has equipped her with valuable insights into consumer behavior, which she applies in her marketing strategies and leadership roles across various technology companies.
Expertise in Marketing and Business Development
Andrea Hayton possesses extensive experience in building and leading global marketing and business development teams within public and private SaaS technology companies. She is skilled at aligning typically siloed commercial functions and executing focused go-to-market plans, which enhances organizational effectiveness and drives revenue growth.