Margot Parsons
About Margot Parsons
Margot Parsons is the Director of Global Growth Marketing at Powerfleet, having previously held key marketing roles at MiX Telematics and Webtickets. With a strong background in marketing strategy and business development, she has contributed to various organizations across multiple regions, including consulting for MyCash in Zimbabwe.
Work at PowerFleet
Margot Parsons currently serves as the Director of Global Growth Marketing at PowerFleet. She has been in this role since 2024, contributing to the company's marketing strategies and initiatives aimed at expanding its global presence. Her responsibilities include overseeing marketing efforts that drive lead generation and enhance brand visibility across various regions.
Previous Experience in Marketing
Prior to her role at PowerFleet, Margot Parsons held several key positions in marketing and business development. She worked as a Global Marketing Manager at MiX Telematics from 2020 to 2024, where she was actively involved in global marketing presence and lead generation. Additionally, she served as a Senior Business Development Manager at Webtickets from 2017 to 2020, where she played a significant role in growing the Active division by collaborating with major sports events.
Consulting Experience in Zimbabwe
Margot Parsons has consulting experience in Zimbabwe, where she established the marketing department and managed partner relationships for MyCash. She worked as a Senior Consultant in Business Development at MyCash in 2017 for five months, focusing on marketing strategy and key relationships. Her efforts contributed to the company's growth and operational effectiveness in the region.
Educational Background
Margot Parsons has a solid educational foundation in marketing. She earned her BA Honours in Marketing Communications from the University of Johannesburg, completing her studies in 2009. Additionally, she holds a BCOM in Marketing Management from the University of South Africa, which she completed in 2010. Margot also studied French Language and Literature at Alliance Française de Paris and has an Intermediate level of proficiency.
Achievements in Marketing Campaigns
Throughout her career, Margot Parsons has conceptualized and executed various marketing campaigns. Notably, she worked on in-store brand campaigns for Pick n Pay, collaborating with major brands such as Mastercard, Standard Bank, and Coca-Cola. Her strategic initiatives have contributed to brand awareness and customer engagement in the retail sector.