Michelle Henderson
About Michelle Henderson
Michelle Henderson serves as the Head of Marketing at PowerPlan, Inc. in Atlanta, Georgia, where she has worked since 2022, following a successful career in marketing roles at various organizations, including the University of West Florida and Cox Media.
Work at PowerPlan
Michelle Henderson serves as the Head of Marketing at PowerPlan, Inc., a position she has held since 2022. Based in Atlanta, Georgia, she leads marketing initiatives and strategies aimed at enhancing the company's market presence. Under her leadership, the marketing team has focused on targeted campaigns that drive user engagement and customer satisfaction.
Education and Expertise
Michelle Henderson earned a Bachelor of Arts (B.A.) in Advertising from Louisiana State University. Her educational background provides a strong foundation for her marketing expertise, enabling her to implement effective strategies in various roles throughout her career.
Background
Prior to her role at PowerPlan, Michelle held significant positions in marketing at various organizations. She was the Director of Marketing at the University of West Florida from 2011 to 2013, and she worked as the Regional Director of Marketing at Cox Media from 2005 to 2011. Her diverse experience spans over a decade in the marketing field.
Achievements
During her career, Michelle Henderson has achieved notable results in marketing performance. At the University of West Florida, she increased user conference registrations by 32% year-over-year while reducing costs by $100K. Additionally, she executed go-to-market operations for two new SaaS products, achieving a 20% customer acquisition rate in the first year. At InVeris / Meggitt Training Systems, she repositioned a 90-year-old brand, increasing sales opportunities by 30%.
Media Coverage and Lead Generation
Michelle secured over $1 million in earned media and achieved a 41% increase in leads within a year by obtaining national coverage in major media outlets, including the Today Show, ABC Nightly News, and the Wall Street Journal. Her efforts in media relations have significantly contributed to brand visibility and lead generation.