Liisi Fall
About Liisi Fall
Liisi Fall serves as the VP of Operations and Marketing at PowerX, where she has worked since 2021. With a background in digital marketing and design, she has significantly improved conversion rates and managed substantial marketing budgets throughout her career.
Work at PowerX
Liisi Fall has served as the Vice President of Operations and Marketing at PowerX since 2021. In this role, she has focused on enhancing operational efficiency and marketing strategies. One of her notable contributions includes improving the existing landing page conversion by 12% through the application of key conversion optimization techniques. Her position is based in New York, United States, where she has been instrumental in driving the company's marketing initiatives.
Previous Experience in Marketing and Design
Prior to her role at PowerX, Liisi Fall held several significant positions in marketing and design. She worked as the Chief Marketing Officer at Adar Medical Uniforms from 2019 to 2021. Before that, she served as the Digital Marketing Director at Elegran Real Estate from 2016 to 2019. Additionally, she was the Creative & Digital Marketing Manager at Sotheby's International Realty for seven months in 2015. Her experience also includes a role as the Creative and Digital Marketing Director at CREOS GROUP from 2014 to 2016.
Design and Development Contributions
Liisi Fall has a strong background in design and development. While at Elegran Real Estate, she designed the frontend, including wireframe and user interface, for 'Alfred', a listing marketing and lead management solution for agents. This project contributed to the company's recognition as 'The Most Innovative Brokerage' by Inman Award in 2017. Additionally, she managed a team of five in-house graphic designers and developers, leading monthly reporting presentations for digital and technology departments.
Educational Background
Liisi Fall studied at Yale School of Management, where she completed an Executive Education program in Digital Marketing: A Strategic Perspective in 2021. This four-month program equipped her with advanced knowledge and skills in digital marketing strategies, which she has applied throughout her career in various roles.
Financial Management Skills
In her previous roles, Liisi Fall demonstrated strong financial management skills, overseeing a yearly marketing budget of $2 million. This experience highlights her ability to manage resources effectively while implementing marketing strategies and operations.