David Cain
About David Cain
David Cain serves as the Head of Digital Operations at PRA Group, bringing over a decade of experience in B2C and B2B marketing with a focus on digital strategies. His expertise includes SEO, PPC, social media marketing, and customer journey analysis, contributing to effective digital marketing solutions.
Work at PRA Group
David Cain has served as the Head of Digital Operations at PRA Group since 2019. In this role, he oversees the digital marketing strategies and operations for the company, which is listed on Nasdaq under the ticker PRAA. His responsibilities include managing digital third-party suppliers, ensuring the optimization of digital service delivery, and leading the development of affiliate solutions. Cain's focus is on expanding the company's digital reach and effectiveness through strategic partnerships.
Previous Experience at Scottish Event Campus
Prior to his current position, David Cain worked as the Digital Marketing Manager at the Scottish Event Campus (SEC) from 2008 to 2019. During his 11 years in this role, he was responsible for implementing digital marketing strategies that enhanced the visibility and engagement of the SEC in Glasgow, United Kingdom. His experience in both B2C and B2B marketing during this time contributed to his expertise in the digital marketing landscape.
Education and Expertise
David Cain earned a Bachelor's Degree in Business Economics & Marketing from the University of Paisley, where he studied from 1996 to 2001. His educational background laid the foundation for his extensive knowledge in digital marketing strategies, including SEO, PPC, and social media marketing. Cain's expertise extends to customer journey analysis and loyalty programs, which are essential for enhancing customer experience and retention.
Digital Operations Management Skills
In his professional career, David Cain has developed strong skills in managing content management systems (CMS) and their integration, ensuring seamless digital operations. He has a proven track record in managing data migration and compliance projects, focusing on maintaining data integrity and adhering to regulatory standards. His role also involves sourcing, negotiating, and managing relationships with digital third-party suppliers to optimize service delivery.