Giovanna Genard
About Giovanna Genard
Giovanna Genard serves as the Vice President for External Affairs and Marketing Leader at PRA Group, bringing over 25 years of experience in communications, marketing, and public relations. She holds a Master’s degree in Higher Education Administration from Penn State University and has previously held significant roles at institutions such as Old Dominion University and Seton Hill University.
Current Role at PRA Group
Giovanna Genard serves as the Vice President for External Affairs and Marketing Leader at PRA Group, a position she has held since 2022. In this role, she is responsible for overseeing the company's external communications and marketing strategies. Her leadership contributes to the company's reputation management and branding efforts within the financial services sector.
Education and Expertise
Giovanna Genard holds a Master of Education (M.Ed.) in Higher Education Administration with an emphasis on Communication from Penn State University, where she studied from 2008 to 2010. She also earned a Bachelor of Arts (B.A.) in Communication and Information Arts from Seton Hill University, completing her studies from 1990 to 1994. Her academic background supports her expertise in crisis communication management and preparedness.
Professional Background
Giovanna Genard has over 25 years of experience in communications, marketing, public relations, and branding. She began her career at Seton Hill University as the Assistant Director of Admissions from 1995 to 1998. She then worked at Penn State University in various roles, including Associate Director of Online Communications and Senior Marketing Associate. From 2012 to 2022, she served as Assistant Vice President for Strategic Communication and Chief Marketing Officer at Old Dominion University.
Achievements in Diversity and Inclusion
Giovanna Genard has demonstrated a commitment to advancing diversity, equity, and inclusion within organizations. Her efforts in creating an inspiring and high-performance work environment have fostered innovation, teamwork, and creative problem-solving. She co-founded the Remote Experience for Young Engineers & Scientists (REYES) program, which reflects her dedication to supporting diverse talent in the engineering and science fields.