Michael Drury
About Michael Drury
Michael Drury serves as the Vice President of Digital Analytics at PRA Group, where he has worked since 2019. With extensive experience in marketing analysis across various industries, he has previously held significant roles at America Online and Vonage, contributing to strategic shifts and earning multiple awards for his insights.
Current Role at PRA Group
Michael Drury serves as the Vice President of Digital Analytics at PRA Group, a position he has held since 2019. In this role, he focuses on leveraging digital analytics to drive business decisions and enhance operational efficiency. His expertise in media mix modeling and multi-touch attribution supports PRA Group's strategic initiatives, particularly during its transition from a business-to-consumer (B2C) model to a business-to-business (B2B) approach following several acquisitions.
Previous Experience at Vonage
Prior to his current role, Michael Drury worked at Vonage for over a decade. He held various positions, including Senior Director of Analytics and Insights and Director of Marketing Analysis. During his tenure, he was recognized as the 'keeper of the truth' for his ability to understand business drivers and deliver reliable insights. He earned five Key Contributor Awards for his contributions to actionable insights that facilitated successful innovation within the company.
Experience at America Online
Michael Drury began his career at America Online, where he worked from 2000 to 2006. He served as Manager of Marketing Analysis for five years, followed by a year as Marketing Manager for Renewal and Payment Marketing. His experience at America Online provided a strong foundation in marketing analytics and strategic decision-making.
Education and Expertise
Michael Drury holds a Master of Business Administration from Seton Hall University and a Bachelor of Science in Marketing from Rutgers University. His academic background complements his professional expertise in digital analytics, media mix modeling, multi-touch attribution, and direct response analytics. He has applied this knowledge across various industries, including telecommunications, sports, entertainment, hospitality, and retail.