Prasanna Sundar
About Prasanna Sundar
Prasanna Sundar is a Predictive Modeler II at PRA Group, where he has worked since 2017. He holds a Master of Science in Business Analytics from Drexel University and has experience in data analysis and predictive modeling across various industries.
Work at PRA Group
Prasanna Sundar has held the position of Predictive Modeler II at PRA Group since 2017. In this role, he operates from the Norfolk, Virginia area and focuses on developing predictive models that enhance operational efficiency. His work involves designing marketing predictive scores using Incremental Response concepts, which optimize spending across various marketing channels. Sundar's contributions have been significant in achieving lift goals through the application of ensemble predictive models.
Previous Experience in Digital Marketing Analytics
Prior to his current role, Prasanna Sundar worked as a Digital Marketing Analytics Intern at Turn5, Inc. for one month in 2016. During this internship, he gained experience in analyzing marketing data and contributed to the development of strategies aimed at improving marketing performance. His role involved utilizing data-driven insights to inform marketing decisions.
Education and Expertise
Prasanna Sundar earned a Master of Science (MS) in Business Analytics from Drexel University - LeBow College of Business, completing his studies from 2015 to 2016. He also holds a Bachelor of Technology (B.Tech.) in Electronics and Communications Engineering from Vellore Institute of Technology, where he studied from 2007 to 2011. His educational background provides a strong foundation in data analysis and predictive modeling.
Experience as Business Intelligence Analyst
Before joining PRA Group, Prasanna Sundar worked as a Business Intelligence Analyst at HealthCare Partners, A DaVita Medical Group, from 2016 to 2017. In this role, he was responsible for providing data performance evaluations and recommendations for value addition through data analysis. His experience in this position contributed to his expertise in business intelligence and analytics.
Early Career at Cognizant Technology Solutions
Prasanna Sundar began his career as a Programmer Analyst at Cognizant Technology Solutions in Chennai, India, where he worked from 2011 to 2012. In this role, he focused on software development and data analysis, gaining valuable experience that laid the groundwork for his future roles in analytics and predictive modeling.